As far as affordable makeup goes, No.7 is a great line to check out. The brand is established, and reasonably priced. They recently launched the Match Made app and product line, a group of products that are tailor-made for your skin tone and type. Download the Match Made app online, and get started. Here's how it works:
- Pick up the Match Made card at your local drug store (free)
- Download the Match Made app (also free)
- Rinse your face of all makeup
- Hold the card up to the side of your face
- Snap a photo
- A few shots later, and your done!
- You can also find a Walgreens store that matches you right inside the store.
The app reveals the correct, color matched No.7 products for your skin tone, including foundation and lipstick. I think this is a great idea because part of what makes shopping for drugstore makeup difficult is that you can't test it out. With the app, there's no more guess work.
Edit for 2024: the brand has now updated this app with the Shadefinder page.
Click through to see some new makeup launches with swatches from No.7