As all of you know, October is breast cancer awareness month. Everyone has been affected in one way or another, by this disease. Throughout the month of October, I will be posting different blogs on how you can help raise funds to fight this cancer.
Today, I'm highlighting the PINK RIBBON PRODUCTS.
The Estee Lauder Companies' Breast Cancer Awareness campaign has been going strong since its inception in 1992. Fifteen of the Estee Lauder Beauty companies have launched Pink Ribbon Products. Pink Ribbon Products are beauty items that you can purchase whose proceeds go directly towards breast cancer research. Estee Lauder beauty partners with the Breast Cancer Research Foundation (BCRF), and that's where the funds will go.
Participating brands include Tom Ford, Prescriptives, La Mer, Smashbox, Origins, Clinique, Jo Malone, Bobbi Brown, Bumble & Bumble and more. I'm detailing the products below and letting you know exactly how much of your purchase becomes a donation. The largest donations will come from the Estee Lauder Pink Perfection Color Collection (100% of the proceeds), and Jo Malone (which will make a lump sum donation of $45,000 irrespective of product purchases), and Tom Ford Beauty which will donate a lump sum of $50,000.